More than 70% of purchase decisions are made in the store at the point of purchase. In that intense competition, not every product packaging can attract the same level of attention. Therefore, a design that can communicate product sales arguments and can attract and retain the consumer’s attention is vital for success. After catching the attention fo a consumer, it is also important for product packaging to evoke positive emotions in the consumer. We often make our decisions based on emotions. Therefore emotions are important in the decision-making process.

It is impossible to use a survey for finding out how well a product packaging design grabs the consumer’s attention. Similarly, people are not able to describe their emotions quickly and objectively when they first see a package design.

We help our clients by using neuromarketing research techniques to optimize product packaging designs. We help them choose the best design solutions. We provide our clients with research results that highlight how much focus and attention has been grabbed by their package design. For instance how well it is seen on a shop shelf, website or web store. Also, we highlight weaknesses and unnoticed elements of package design which then can be optimized to improve the way a product design is perceived.

We can also measure emotions that allow us to understand which nuances of the packaging design make them appealing for the consumers and evoke positive emotions.