As the amount and fragmentation of information increases, it becomes more and more difficult to capture people’s attention. But in marketing, that’s exactly what we want – attention. All providers want their message to reach its destination – customers. 

On September 28, Andres Kuusik, one of the creators of our lab and the marketing professor of University of Tartu gave an inaugural lecture at the university museum: “How to get attention? On eye-tracking in marketing”. In addition to how to make customers’ eyes shine, Andres also gave an overview of what we do in the neuromarketing lab, what eye-tracking is and why we do what we do.